The tool requests public website content and reports the signals it can observe. Colour labels distinguish passing checks, issues, recommendations and unavailable evidence; they are diagnostic guidance, not a Google ranking score.
A successful HTTP response alone does not prove a sitemap is valid, a page is indexed or a bot can access every URL. Soft 404 findings are heuristic and should be reviewed before changing a page.
External data checks depend on configured providers, their coverage and a reliable business match. AI recommendations, when available, interpret collected evidence and require human review. They cannot establish search volume, backlinks or competitor rankings without source data.
Review the checked URL, observation time and crawl coverage before acting. Re-run relevant checks after changes. See our privacy notice for how website inputs and enquiry information are handled.